Offering discounts, coupons, and sales can be a vital marketing strategy for your Shopify store. Discount codes can be generated for a dollar value discount ($10 off), or for a percentage discount (10% off). You can also specify the dates for which the code is valid, the number of times a code can be used, a minimum order amount before the code can be used, and to which products or collections the discount can be applied.

At this time, discount codes are available for Basic plans and higher. To upgrade the plan that you are on, log in to your Shopify admin and go to Settings > Account page. Scroll down the field entitled "Account overview & details." Click on the Change plan type button.

To generate or import many discount codes at once (e.g. for a Groupon promotion), check out this free app from the Shopify App Store.

Shopify discounts: important info

  • There are no limits to the number of discount codes you can create. Make as many as you want!

  • The discount code entry field will only show during checkout if you have active discount codes available to your customers.

  • Keep in mind, your customers cannot "stack" discounts. If you have a 10% off discount, they can't also use a "free shipping" coupon. Only one discount at a time will be valid.

  • If you set an expiry date for a discount, the discount will expire at 11:59:59 pm on that day.

  • Customer groups (created by saved searches in the customers page) are easy ways to send discount codes to a select group of customers. For example, if you want to send a discount code only to customers who have spent $100 or more in the last month, you can apply filters to create a group of these select customers, quickly grab their email addresses, generate a special code, and send it to these customers.

  • Unfortunately, you can't edit a discount. If you want to make changes, you must delete the discount and recreate it. Keep in mind that all your reporting for this discount will then disappear.

  • You can apply collection discounts in two ways: to a single item per order or to every applicable item in the cart. Choose the method you want in the Discount type section on the Add a discount page.

  • Product specific discount codes will apply to all quantities of a product when the customer has gone to the checkout and applied the discount code. For example: if a customer adds 10 of the same product, the product specific code will discount all 10.

  • You can perform bulk actions to disable many discount codes at once.

Ready to put what you've learned into action?

Build an online store with Shopify. Try it free.

Experience the future of retail now.

Shopify Point of Sale. Try it free.