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Taking advantage of Rich Pins with Pinterest

Shopify fully integrates with Pinterest's Rich Pins.

Rich Pins are a new feature on Pinterest that gives Pinterest users the ability to directly act on pins. With Rich Pins: recipes can include ingredients, films can include reviews, and (of particular use to you as a Shopify merchant) products can include price and availability, making it easier than ever to convert Pinterest traffic into sales on your store.

To take advantage of Rich Pins, you'll need to create a Pinterest business account. Also, read our FAQ to learn more about the value of Rich Pins.

Create a Pinterest Business Account

If you already have a personal Pinterest account, you can convert to Business at Make sure you complete steps 2-5 below as well.

To create a new Business account:

  1. Go to
  2. Fill out the form and check off that you agree to Pinterest's terms of service.

    Make sure to use your primary Shopify domain. I.e. the one listed as primary on your Settings > Domains page of the Shopify Admin:


  3. Back in Pinterest, click Create Account.You'll be prompted to pick 5 boards to get started.

  4. Once you have chosen your boards, you'll be presented with Pinterest's Get Started page:


  5. Your website should now be marked as Verified, go ahead and start Pinning!


It may take up to 24 hours for Rich Pins to show up, and up to a week for older Pins to be converted into Rich Pins.


As a merchant, what are the benefits of Rich Pins?

  • Click-Through Rate – improvement in CTR for many merchants. On average, a 70% increase in traffic to their Shopify store from Pinterest was observerd when Rich Pins were enabled.

  • Discoverability – your product images become eligible for Pinterest’s own curated categories. The “Gifts” feed, for example, only considers Rich Pins for inclusion.

  • Price Notifications – if you reduce the price of your product or run a sale, customers who repinned your products will receive an email from Pinterest notifying them of the price drop and prompting them to buy.

I followed the instructions but my Pins appear normally still

  • If you recently created your Shopify store, it may take up to a month to have your account verified (we’re trying to decrease this). Until your account is verified, you won't be able to use Rich Pins for your Shopify products. To speed up the verification process, you can manually verify your Pinterest account using a meta tag. Follow this link for instructions.

  • Your store needs to meet the Pinterest Terms & Conditions to be verified - Learn more ›

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