Taking advantage of Rich Pins with Pinterest
Rich Pins are a new feature on Pinterest that gives Pinterest users the ability to directly act on pins. With Rich Pins: recipes can include ingredients, films can include reviews, and (of particular use to you as a Shopify merchant) products can include price and availability, making it easier than ever to convert Pinterest traffic into sales on your store.
This guide details how to:
- 1. Create a Pinterest Business Account
- 2. Verify your Pinterest Account
- 3. Configure your shop for Rich Pins
1. Create a Pinterest Business Account
- Go to https://pinterest.com/business/create/.
- Fill out the form and check off that you agree to Pinterest's terms of service.
Click Create Account.You'll be prompted to pick 5 boards to get started.
Once you have chosen your boards, you'll be presented with Pinterest's Get Started page:
2. Verify your Pinterest Account
On Pinterest's Get Started page, click Verify Website.
Shopify strongly recommends verifying a Shopify site using the meta tag verification method. On the Verify Website page, click Verify with a meta tag.
Copy the HTML code that appears.
In a new browser window or tab, open your Shopify Admin Panel.
From your Shopify admin, go to Themes page.
Click on the Template Editor button.
Under the Layout folder, locate and click the theme.liquid template to open it in the online code editor.
In the online code editor, locate the <head> tag near the top of the file. On the line directly below that, paste your meta tag that was provided by Pinterest.
Save your changes.
Switch back to Pinterest.
Click the Click Here link to verify your site. If you've followed these steps correctly, you should see the following message:
Verifying Rich Pins with Pinterest requires Pinterest to authorize the process which may take approximately 24 hours.
3. Configure your shop for Rich Pins
Before you begin, verify that your store is not password protected.
Copy the URL of any of your products in your shop admin.
Go to the Rich Pin Validation Page.
Paste the URL of any of your products into the "Enter a valid URL" field on the page.
Once you paste the Product URL into that field, you MUST add .oembed to the end of the URL or Validation will not complete. For example:
Needs to become the following in order to validate:
Verify that the product information and image are correct. Then, click Apply Now.
Enter your Shop URL and select Shopify as your data format.
Click Apply Now and Rich Pins should start working for your shop!