Use Shopify Apps to add many additional features to your Shopify store. Every Shopify store begins with the same basic platform and admin panel, upon which you can add as few or as many Apps as you like. Increase your marketing capabilities, improve your SEO, help track your sales trends, and more.
If you have Apps installed in your store, they will appear in different sections of your shop admin according to their funtionality. For example, an app that fulfills orders, would appear in the Apps drop-down, or the Bulk Actions drop-down on the Orders page in your shop admin.
Click on either of those drop-downs to access that App's feature.